About Market Snapshot Pro

Market Snapshot Pro is automatically accessible to you in Top Marketer when you have obtained a license to use it. You must use one or the other—you cannot have some customers receiving Standard Market Snapshots and others receiving the Pro version.

Note: In order to take advantage of Market Snapshot Pro, you must be a member of a participating MLS.

Market Snapshot Pro provides the regular Market Snapshot information, plus some enhancements.

• Two new graphs are provided for use in Market Snapshot Pro only, making a total of six available graphs. The new graphs illustrate Inventory/Median List Price and Sold Price—List Price.  

Tip: You can specify the date range that you want covered by these two graphs.

• A Market Snapshot Pro mailing to a lead or customer looks the same as a Standard Market Snapshot mailing, but in addition each graph is accompanied by some explanatory text. Example

  

• Each Market Snapshot Pro update will display one of the six graphs. Available graph descriptions

  Listed in default order of release, the graphs show:

  • Asking Prices and Sold Prices.

  • Days on Market.

  • Asking Prices vs. Selling Prices.

  • Inventory (Number of Homes).

  • Sold Price compared with Listing Price.

  • Inventory/Median List Price.

• By default, the map at bottom of a Snapshot contains additional colored pins indicating a property status of pending or expired/withdrawn. You have the option to choose whether or not to include the new pins. Color code

  Green = Listed

  Red = Sold

  Yellow = Pending

  Purple = Withdrawn

• Market Snapshot Pro generates a large amount of text, including dynamic text. This allows content specific to the data type to be automatically inserted in initial, update and notification emails to the consumer.

You can select which of these items to include, and the order and frequency in which Snapshots are released.

Note: When you switch to Market Snapshot Pro, any currently-running Market Snapshot graph will, on the next mailing, display as the first in the series of the new Market Snapshots.  The consumer will receive an update email.

For examples of the Market Snapshot Pro outputs, see Market Snapshot Outputs.