Top Marketer is a suite of marketing applications accessed from the Top Marketer Control Panel. Top Marketer's applications are described below.
Market Data
Top Marketer retrieves data from participating MLS databases on a monthly basis. Data is retrieved for the past two years. This information is analyzed to provide agents with information that can be published by Top Marketer to destinations such as a newsletter, a Market Snapshot, or a Web page. We store the two-year statistical information on our database, and the MLS data is discarded.
Market Snapshot
Using Market Snapshot you can send automatically generated real-time Market Snapshots – MLS market updates, trend analysis, and community and school reports – to your customers. You can:
Integrate this service into your own marketing Web sites.
Invite anyone you email to subscribe to the Market Snapshot service by simply adding a link.
Provide consumers with up-to-the minute MLS graphical information while allowing you to see what consumers are viewing.
Market Snapshot Pro
If you belong to a participating MLS, you can opt to upgrade to Market Snapshot Pro in order to receive the following enhancements:
Two new graphs—making a total of 6 available graphs—that illustrate Inventory/Median List Price and Sold Price—List Price.
Each successive mailing of a Market Snapshot Pro to a contact will cycle through the set of six graphs provided.
The map at bottom of a Snapshot contains additional colored pins indicating a property status of pending or expired/withdrawn. Use of these is optional.
Will contain a large amount of text specific to the data type, including dynamic text.
Newsletter
You can be involved in the creation and distribution of a monthly newsletter to existing and potential clients. You define the type of content you want, and the specific area for the Market Data display, and Top Marketer creates a newsletter. It will contain current information relevant to your specifications. Additionally, you can review and edit the newsletter before it is distributed.
Market Builder
The Market Builder direct-mail service maximizes your Market Snapshot subscription by allowing you to direct traffic from targeted addresses and/or address ranges to the Market Snapshot service, facilitating their conversion into leads and clients. Using Market Builder, you can:
Send 3 different postcards to each targeted address over the course of a campaign (1 year).
Define your farm with addresses from multiple zip areas - The number of addresses that you can have in a farm depends on the bundle size that you purchased.
Create and import your own address list.
View the response rate of the previous mailout.
View and edit the list of addresses for the next mailout.
Just Listed/Just Sold Postcards
The Just Listed/Just Sold Postcard direct-mail marketing service sends personalized postcards that promote your recently listed or sold listing to addresses in the property's neighborhood. Using this service, you can:
Send a postcard for every listing that you recently listed or sold.
Import custom postcard address lists.
Do a search by MLS number.
Automatically keep track of all inquires that you received from consumers.
Select the postage class to be used to send the postcards.
Indicate the number of addresses that you want to include in each mailout.