Initial
invitation: Automatically sent to the customers you invite
to subscribe. Example
Follow-up invitation: You send this to any customers who have not responded to the initial email invitation.
The following is a summary of the different emails that are related to subscribing to and receiving a newsletter.
Invitation Emails
There are two emails you can send to customers inviting them to subscribe to the newsletter:
Initial
invitation: Automatically sent to the customers you invite
to subscribe. Example
Follow-up invitation: You send this to any customers who have not responded to the initial email invitation.
Notification Email
Each month, you—the agent— will receive an email notification that the new newsletter is ready for your approval, The email contains a link to the actual newsletter so you can approve the content.
Tip: To see how you can customize the content of the above emails, see Customizing Newsletter Emails.
Subscriber Email
An email with a link to the newsletter is automatically sent by Top Marketer to the subscriber when you have indicated approval. It also contains a summary of the newsletter content.
Top Marketer tracks the number of times a link is clicked to open a newsletter. The current totals for each newsletter appear in the Newsletter Status Report in the Total Views column.
The subscriber email will also contain a unsubscribe link, and a subscribe link for consumers who were forwarded the email and wish to subscribe to their own newsletter.
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