The newsletter is an opportunity for you to share relevant knowledge and current information about the real estate market with existing and potential clients. You indicate the relevant MLS's for which you are responsible, and your newsletter will contain only the information pertinent to these locations.
Tip: Newsletters can be downloaded in pdf format for printing. This format will not contain links to social media.
As the agent, you are involved in the creation and distribution of the newsletter. The following summarizes the process of creating the newsletter.
Overview of Newsletter Workflow
Prior to setting up a newsletter, you should have created geographical areas and imported any images you may want to use.
Set up your list of subscribers: import a csv file, import leads from 8i, add contacts from your existing Inquiry Report, or add a contact manually. The only information required is first and last name, and email address. You can of course edit this list at any time.
Set up the newsletter: select area, format and display types. From the comprehensive list of available articles, select two that you want to include.
When Top Marketer generates the newsletter, you will receive a notification email pointing you to the newsletter so that you can edit it if necessary, and approve it.
When approved, Top Marketer sends an email to your contacts with a subscribed status. The email contains a link to the new newsletter.
Each time a recipient views the newsletter, Top Marketer tracks the date and time for your information. The same information is sent to 8i if you use it.
When a new subscriber signs up—or you add one—you decide whether to send the current newsletter, or if the subscriber should wait until the next issue.
Content
You select the market data graph and the articles you want to include in a newsletter, and edit and approve each one before it is sent out.
Each newsletter contains a Market Snapshot graph
based on the geographical area you have selected. In addition, it contains
some automatically-generated text related to the graph. View
example
You can include up to four articles in a newsletter.
Choose different content for the articles based on a series of articles,
such as information directed at first time home buyers, or seller's tips.
However, should you want to substitute a 'one-off' article in an issue,
the series will be suspended for that issue and resume in the next. View
example
Distribution
The newsletter can be distributed to your subscribers or potential leads using any, or all, of the following methods:
By a link in an automatically generated email.
Posted on the your Web site.
Printed and mailed.
Printed and handed out at events such as Open Houses.
Tip: A newsletter sign-up form is available for you to place on a Web site, or Facebook, to capture more leads. For information, see Subscription Signup.
Newsletter Administration and Authoring
A Top Producer specialist will access Top Marketer data periodically to edit standard and dynamic text—such as market parameters—that affects the newsletter.
Image Library
Top Marketer provides an image library for use with the newsletter. You can select an image from the library to use as a background in the Newsletter header.
